Objective
Mushroom Solutions is a technology solutions start up that specializes in Automation, IoT and AR/VR technologies. The objective of this project was to redesign the Mushroom Solutions website to better fit the company's revised direction.
Role
Tools
Project Scale
UI Designer
Marketing Strategist
WordPress
1 year
Project Approach
Market Analysis
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Assessing competitor websites with similar solution offerings
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Evaluating the heriarchy of information to be presented on the website
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Identifying distinctive features to stand out in the market and determining unique branding strategy by renaming solutions, stylization and imagery on the website.
Design and Testing
During the design process, the team held daily workshops to showcase redesign elements and conduct team testing. I followed a three-stage approach, beginning with an initial plan and progressing to the current state of the website. As the management's vision evolved, the design had to adapt to the changing requirements, starting with the homepage redesign then moving to the inner pages.
Previous Homepage Design
Updated Hompage Design
Check out the full updated website here: https://mushroom.solutions/
Accessibility
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Followed the WCAG 2.2 guidelines for text and color usage accross the new design of the website.
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Used the evaluation platform WAVE to evaluate the level of compliance and making changes to improve website accessibility.
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Creating backing links to support assistive technologies for individuals with visual disabilities.
Key Takeaways
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Re-evaluate the stakeholder business needs in every stage of the design process to ensure alignment with the evolving goals
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Explain design choices and back up implemented changes with principles and research while showcasing to the team.
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Have your team aware of the processes so they can update or make changes in your absenses as the sole designer.
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Create backups and have multiple versions of design files in case the team wants to refer back or revert to a certain change in the process.